It is very important for any website to have right kind of marketing planning in place. When we talk about eCommerce store sustainable & long term marketing plan make sure you get a steady increase in traffic and sales. You can waste thousands of dollars to an agency to look after your marketing , but if you get basic marketing tactics right then you need not be spending big dollars on the marketing your eCommerce store.
The marketing techniques I’ll discuss on this blog can be implemented by any novice user.
Have SEO Strategy
Search Engine Optimization (SEO) is a must for any website. When we talk about eCommerce , SEO can provide lots of relevant traffic to your website. The more optimized your eCommerce store, the better chances that your pages will get higher in organic ranking which will result in more traffic and sales. There are many elements like website Speed ,Meta tags, Meta Description, Page titles, Outbound links , Inbound links to page etc. It’s great to have all these things in proper order to rank your website higher.
Create a Blog
You can create a blog on your website and write quality content to your website visitor. Content marketing is a technique of attracting website visitors by writing insightful content on the eCommerce website. You need to offer good & relevant content and make the content complements the products that you have on the website. Content could be anything from product review, advantages of the products, interview etc.
Use Social Media
Social media sites like Twitter, Facebook, Pinterest can help you build traffic to your website. There are billions of people on the social media and your presence will increase brand visibility on it. Start a conversation with the audience and you can quickly gain popularity if you provide good insight about your niche. It is really amazing how much traffic social media can drive to your eCommerce store. If you regularly keep activity on social media then it won’t be long until your following start to convert to customers.
Another great way to increase online visibility is to get your product reviewed on social media influencer on their blog or vlog. Contact the influencer in your niche and ask them if they are willing to write a review about the product on their blog. Usually, if you can provide them a free sample of your product or give them access to try your product and give a review on it. If they can promote it on their blog then their audience will be exposed to your product and may come on your website to check that out.
Put Products on eBay and Etsy
As an Owner of the store, you should be able to sell through any medium on the internet. Online eCommerce store like eBay and Etsy has large traffic. Don’t be afraid to put a few products up. You can include a special discount if they purchase from your online store. This way you can sell a few product and increase a brand visibility.
Capture Email Subscribers
Email is one of the best channels for online marketing. It drives traffic to your eCommerce Website and supplements content marketing, social media marketing for generating sales. According to Direct marketing Association email has an ROI of around 4,300%. Be active in promoting your website through newsletters to get as many subscribers you can on a high-converting channel.
Learn how to be newsworthy and make a press release that stands out. Certain online websites such as PRLOG and Business Wire offers free publishing of press releases. You can get the world out about your business and get a link to your website. Press release is a powerful media tool to generate free publicity for your business.
It’s always great to have a marketing plan to market your eCommerce store. A great degree of discipline and persistence are required to build a solid traffic and sales.
Every eCommerce site will offer a different type of products, so in some cases, it may happen that some techniques might work better than the other. It is really important to know which marketing platform works for your niche and work on it.
Gaurav Kanabar is the Director of Alphanso Tech, a globally acknowledged IT consulting company providing the services in the arena of the WordPress Web Development. With the immense support from the adroit team, Alphanso Tech has been serving a huge client base worldwide.